While most campaigns follow the usual formula of teasers, stills, trailers and. The best and worst franchise marketing campaigns of 2015 start slideshow. Top viral social media marketing campaigns of 2015 adam barsby 2204 2015 social media marketing can be a tough nut to crack, but for many brands, having a single viral marketing campaign can prove wonders for brand awareness and gaining a following. Top 20 viral marketing campaigns of all time quertime. Whatever the method, a welldone marketing campaign for a welldone movie often means box office success. The most crazycreative movie marketing campaigns weve ever seen. Some of them pay off huge jurassic world while others get called on their bluffs fantastic four. The 8 most infectious viral movie marketing campaigns. Alphapanda is a european boutique social media agency for the film industry based in berlin and with team members in warsaw and geneva. Movie marketing should be the irresistible magnet pulling people into theaters. Summer blockbuster edition by mavrck august 11, 2015 no comments since the successful release of jaws in the summer of 1975, the film industry has tried to top itself every year with a new, highlyanticipated summer movie lineup. Let the grammar police and english teachers unite and come at me en masse. The weak box office comes, though, in a year that had some of the most interesting and unique movie marketing in recent memory. Top viral social media marketing campaigns of 2015 east.
With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm. Movie marketing moves into the digital age marketing week. The 10 most memorable movie ad campaigns of 2017 adweek. These movie marketing campaigns are so brilliant, you won. The star wars marketing force awakens on social media with. Whether a movie is oscar worthy or downright lousy, the movie marketer has to figure out a way to fill those seats at the multiplex. It then went on to release various moment marketing campaigns in collaboration with j.
Integrated campaigns must include at least 3 different media types, one of which must be video content that integrates products or services on behalf of a brand. But the days of film marketing beginning with trailers are fading as movie execs. Borat, the film, is a onceinalifetime comedic relic it is a perfect comedy, but his viral marketing tour served as the characters brilliant final dance. Since the successful release of jaws in the summer of 1975, the film industry. Our expertise covers all areas of marketing and promotion, including strategy, social media campaigns, advertising, research and outreach.
Heres what some of the top brands are doing right in 2015. With the release of each new teaser trailer, star wars engagement surged. Published on may 22, 2015 may 22, 2015 35 likes 5 comments. With that, lets take a look back at some of the biggest and most effective movie marketing campaigns for the year. The years nine most compelling movie marketing campaigns. The worlds 18 best outdoor campaigns of 20142015 adweek. Four of the best marketing campaigns of 2015 and what you can learn from them by prowess team on june 22nd, 2015 the most successful marketing campaigns are those that capture the imagination whether that is by being thoughtprovoking, funny, dramatic, quirky, catchy or a. Marketing is an incredible tool, and movies cant escape its power. Use campaigns to create a custom series of activities that need your attention for targeted individuals in your database. Alphapanda digital marketing for the film industry. Top viral social media marketing campaigns of 2015 east anglia. What is movie marketing and what are some examples of. Since its midnight premiere at the sundance film festival, the classic.
We continue our 2015 cannes lions wrapup today with a gallery of the grand prix and gold lion winners in the outdoor category. Here are 10 of the most memorable movie marketing campaigns weve seen. Keep reading to learn the basics of movie marketing, some proven techniques and why its such a challenging job. The most crazycreative movie marketing campaigns weve. A film about robots and love has the digital world at its fingertips when looking for marketing ideas, and exmachina did. You may have seen him on conan obriens show being interviewed as burgundy, or on bismarcks kxmbtv. Known to some as the best viral marketing campaign of all times, it is basic by todays standards, but at the time it was truly revolutionary. Produced in collaboration with pbs digital studios. Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Gone are those days when handbills, wall paintings, posters, and hand painted board signs were the most prominent ways for marketing a movie. These campaigns may not have always led to massive success, but many.
The hunger games had one of the most forwardthinking digital marketing campaigns of the decade. The brihaspati infotech a leading web design, development, and marketing agency recently researched such campaigns and concluded with a list of top 20 viral marketing campaigns of all time. This is the granddaddy of todays movie advertising strategies. The marketing campaign for the dark knight started over a year before the film s release and is credited as one of the largest, most interactive and successful pieces of viral marketing. Right before christmas last year, anchorman 2 arrived in theaters.
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. The media owner says its focus for 2014 and 2015 is to harness the newer. The uncertainty of the movie business makes the job of the movie marketer even more important. But in the months leading up to its premiere, will ferrell dressed as ron burgundy and traveled around the world promoting the movie. Its time to take a look at which movie marketing campaigns have proven to be the most interesting, even if they havent always been for the most successful movies of the year. As youd expect for a film franchise, video content proves to be the biggest boon for the brand. It was 1999 after all, the internet was just getting started and marketers werent really worried about going viral. Four of the best marketing campaigns of 2015 and what you. Ill touch on various aspects of their strategy throughout the. The biggest movie marketing campaigns of 2015 alist. A24 films brilliant marketing campaign for the witch massive. But todays film industry exhibits a completely different scenario.
Apply to marketing assistant, office manager, public relations assistant and more. In this episode of crash course film production, lily talks us through some of the history and methods of marketing a film to an audience. This 1999 film revolutionized movie marketing and is most likely the reason for all the viral campaigns audiences see today. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors. Instead, marketing has become the embodiment of magnetic repulsion, actively creating a. Ryan reynolds on a bear rug, milo ventimiglias butt and hollywoods 10 best marketing campaigns of 2016 7.